Local SEO targets local search specifically. This means that your audience is within a few miles from your business location and that your online presence is meant to drive foot traffic to an actual establishment. This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, etc.
National SEO is location neutral. It’s ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience. If you’re running a nationwide campaign or an e-commerce campaign, this is the perfect methodology for you.
The first type of Google Maps listing is based on your physical location. With mobile search volume increasing, this type of search (and Google Maps result) is becoming much more common. If you’ve ever performed a search for a specific type of business from your mobile device, you’ll almost undoubtedly have come across a result like this:
Optimize Your Website Homepage
When you create your Google Maps business listing, one of the sections you need to fill out is your website URL. When you add your website URL to your Google business page, you are creating what I call the “landing page” to your Google Maps listing, and it plays an important role in your overall local SEO strategy. The website you associate with your Google Maps listing will directly influence the ranking and authority in the local search results. Google uses your website to make key associations with your Google Maps listing such as keyword targeting, business category relevance, and domain authority – all of which impact your rankings.
Finally, you must include / reinforce your business name, business address, and business phone number (NAP) on the homepage of your website in order to maximize the ranking power of your Google Maps listing. This can actually be achieved by including your NAP in the footer of your website, or in the sidebar. It is a common practice to include your business NAP in the footer however, because this typically allows your NAP to be present across all of the pages of your website.
MarrDigital is a Digital Marketing & Social Media Management Agency located in Wokingham, Reading Berkshire. We work with all types of businesses and entrepreneurs, helping manage and develop their online presence from digital marketing for estate agents to online businesses. Services including SEO, Social Media Management, Online Reputation Management, PPC Advertising, and local search engine optimisation. If you're looking for an SEO agency, Digital marketing company you in the right place. MarrDigital your in safe hands