Digital Marketing Glossary
Clear explanations of the terms and words used in Digital Marketing
Digital marketing is so important for today’s business buts it’s an industry cloaked in acronyms, experts, and gurus that can hide behind terminology set to blow your mind. MarrDigital is a transparent digital marketing company set up to help small businesses get a better online presence. We look to clarify the common digital marketing terms that you will come across most often. We help by explaining clearly marketing lingo, jargon or any other term you prefer to use. With acronyms, initialisms, and buzzwords flying around all over the place, it can sometimes be difficult to decipher the meaning behind them. What’s more each year new trends emerge generating new terms.Â
We have compiled this handy list of common digital marketing basic terms for you to reference the next time you run into a term or phrase that confuses you.
- A/B testing
- A.I (Artificial Intelligence)
- Abandonment rate
- Ad exchange
- Ad extensions
- Ad scheduling
- Ad server
- Affiliate marketing
- Algorithm update (Google algorithm update)
- Algorithmic penalty
- Algorithms
- Alt tag (Alt attribute)
- Anchor text
- API (Application Programming Interface)
- Audiences
- Authority
- Authority site
- Automation
- B2B (Business-to-Business)
- B2C (Business-to-Consumer)
- Backlinks
- Baidu
- Bait and switch (Code swapping)
- Bid modifiers
- Bing
- Biometrics
- Black hat SEO
- Blog commenting
- Bounce rate
- Brand mention link building
- Branded keywords (Brand keyword, Brand term)
- Breadcrumb navigation (Breadcrumb trail)
- Broad match
- Broken link (Dead link)
- Canonical tags
- Cascading Style Sheets (CSS)
- Churn and burn SEO (Rank n’ bank)
- Clickbait
- CMS (Content Management System)
- Competitor analysis
- Content
- Content marketing
- Content spinning (Article spinning)
- Content syndication (Article syndication, Syndicated content)
- Conversion
- Conversion rate
- Cookies
- Copied content
- Cornerstone content
- CPA (Cost Per Acquisition)
- CPC (Cost Per Click)
- CPM (Cost Per Mille)
- Crawl budget
- Crawl (Crawling)
- Crawl demand
- Crawl depth
- Crawl rate (Crawl rate limit)
- Crawlability
- CRM (Customer Relationship Management)
- CRO (Conversion Rate Optimisation)
- Cross-linking
- CTA (Call To Action)
- CTR (Click Through Rate)
- Curated content
- Data
- DCO (Dynamic Creative Optimism)
- De-indexing
- Dead-end page
- Deep linking
- Digital marketing
- Direct traffic
- Disavow links
- DMP (Data Management Platform)
- Dofollow link
- Domain
- Domain Authority (DA)
- Domain name
- DSP (Demand-Side Platform)
- DuckDuckGo
- Duplicate content
- Dwell time (Time Spent on Page)
- Dynamic URL (Dynamic link)
- E-Commerce
- Editorial link (Natural links, Organic links)
- Ego-Bait
- Email address
- Email lists
- Email marketing
- Email outreach (Link outreach, Blogger outreach)
- ESP (Email Service Provider)
- Exact match
- Exact match anchor text
- Exact match keyword
- Expert document
- Expertise-Authority-Trust (E-A-T)
- Eye tracking
- Featured snippet
- First party data
- Freshness (Freshness factor)
- Funnels
- GDPR
- Geo-targeting
- Google+
- Google Ads
- Google Analytics
- Google Analytics
- Google Autocomplete
- Google bomb (Googlewashing, Search engine bomb)
- Google bowling
- Google Fred (Google’s Fred update)
- Google (Google Search, Google Web search)
- Google Hummingbird (Google’s Hummingbird update)
- Google Keyword Planner
- Google Maps
- Google Mobile-Friendly Test
- Google My Business
- Google PageSpeed Insights
- Google Panda (Google’s Panda update)
- Google penalty
- Google Penguin (Google’s Penguin update)
- Google Pigeon (Google’s Pigeon update)
- Google Pirate (Google’s Pirate update)
- Google Possum (Google’s Possum update)
- Google RankBrain (Google’s RankBrain update)
- Google Search Console
- Google Search Console (previously Google Webmaster Tools)
- Google Tag Manager
- Google Trends
- Google Webmaster Guidelines
- Google’s Mobile Friendly update (Google’s Mobile update, Mobilegeddon)
- Google’s related searches
- Grey hat SEO
- GSR (Galvanic Skin Response)
- Guest posting (Guest blogging)
- Guestographic
- Hashtag (#)
- Heatmap
- Hostname
- Hreflang attribute
- HTML heading (Heading element, H1-H6 tag)
- HTML sitemap
- HTML source code
- Hub
- Hyperlink (Link)
- Hypertext Transfer Protocol (HTTP)
- Image filename
- Image SEO
- Image sitemap
- Image title
- Impression
- Impression share
- Index
- Indexability
- Indexing
- Infographic (Informational graphic)
- Internal link
- International SEO
- Interstitials
- JavaScript
- Keyword analysis
- Keyword cannibalization
- Keyword categorization
- Keyword competition (Keyword difficulty, Keyword SEO difficulty)
- Keyword density
- Keyword frequency (Term frequency)
- Keyword funnel
- Keyword (not provided)
- Keyword prominence
- Keyword proximity
- Keyword proximity
- Keyword rank
- Keyword research
- Keyword stemming
- Keyword stuffing
- Keywords
- Knowledge graph
- KPIs (Key Performance Indicators)
- Landing page
- Latent semantic indexing keyword (LSI keyword)
- Lead
- Lead generation
- Lead magnet (Gated content)
- Link building
- Link burst
- Link condom
- Link diversity
- Link equity (Link authority, Backlink authority, Link juice, Link value)
- Link farm (FFA, free for all)
- Link hoarding
- Link popularity
- Link profile (Backlink profile)
- Link reclamation
- Link relevancy (Relevant link)
- Link rot
- Link spam (Blog spam, Comment spam)
- Link velocity
- Linkbait
- Local search
- Local SEO
- Long-tail keyword
- Lookalike audience
- Lost link
- Machine learning
- Market research
- Meta description
- Meta description tag
- Meta keywords
- Meta refresh (Meta refresh tag, Meta redirect)
- Meta titles
- Metadata
- Metric
- Mirror site
- Mobile-first indexing
- Mobile-friendly website
- Mobile optimization
- Morningscore (Morningscore metric)
- Native advertising
- Noarchive
- NoFollow
- Nofollow link
- Noimageindex
- NoIndex
- Noopener and Noreferrer
- Nosnippet
- On-page SEO (Onsite SEO)
- Opt-in
- Opt-out
- Organic listing
- Organic rank
- Organic search
- Organic search results (Natural search results)
- Organic traffic
- Orphan page
- Outbound link (Outgoing link, External link)
- Outreach marketing
- Over-optimization
- Page Authority (PA)
- Page cloaking (Website cloaking, IP cloaking)
- Page speed (Page load speed, Page load time, Page response time)
- Page title (Title tag)
- PageRank (PR)
- Pageview (Page impression)
- Paid links (Link buying)
- Paid search engine result
- Paid traffic
- Personas
- Platform
- PMP (Private Marketplace)
- Poison words (Forbidden words, Filter words)
- PPC (Pay Per Click)
- Precision
- Primary keyword (Main keyword, Head keyword)
- Programmatic advertising
- Prototype
- Pull channel
- Pull marketing
- Push channel
- Push marketing
- Quality score
- Query Deserves Freshness (QDF)
- Ranking(s)
- Redirect
- Referral traffic
- Reinclusion (Reconsideration request, Google re-inclusion)
- Relative URL (Relative link, Relative path)
- Remarketing
- Reputation management (Rep management, Online reputation management, ORM)
- Rich snippet
- Robots meta tag
- Robots.txt
- ROI (Return On Investment)
- RTB (Real-Time Bidding)
- Schema markup
- Search engine algorithm (Google algorithm)
- Search Engine Rankings
- Search engine (SE)
- Search query
- Search result snippet
- Search visibility
- Search volume
- Secondary keywords
- Secure Hypertext Transfer Protocol (HTTPs)
- Seed keywords
- Segmentation
- SEM (Search Engine Marketing)
- Semantic search
- SEO (Search Engine Optimisation)
- SEO service (SEO service provider, SEO agency)
- SEO silo (Content silo, Silo web structure)
- SEO site audit (Site audit, SEO audit)
- SEO URL
- SERP feature
- SERP shaker
- SERPs (Search Engine Results Pages)
- Sessions
- Site-wide link
- Sitelinks (Google site links)
- Sitemap
- Skyscraping (Skyscraper technique, Skyscraper SEO)
- Social media marketing (SMM)
- Social signal
- Social syndication
- Spider/Crawler/Bot
- Splash page
- Static URL (Static link)
- Status code 301 (301 redirect)
- Status code 302 (302 redirect)
- Status code 404
- Status code 410
- Status code 500
- Status code 503
- Status code (Redirect, HTTP status code, HTTP response status code, Browser error code)
- Stop words
- Structured data markup
- Structured data (Schema)
- Subdomain
- Submission
- Technical SEO
- Term frequency x Inverse document frequency (TF*IDF)
- The fold
- Third party data
- Tracking pixel
- Trading desk
- Traffic
- UI design
- Unique visit
- Universal search (Blended search, Enhanced search)
- Unnatural link
- URL parameter (Link parameter)
- URL (Uniform Resource Locator)
- Usability testing
- User engagement
- User-friendly
- User-generated content
- User interface (UI)
- USP (Unique Selling Point)
- UX (User Experience)
- Vertical search engine
- Video optimization
- Visit (Session)
- Vlog
- Webinar
- Webmaster
- Webpage
- Website quality
- Website (Site)
- Website structure (Site structure, Website architecture)
- White hat SEO
- White paper
- Wireframe
- XML sitemap
- Yahoo
- Yandex
- YMYL pages
- Yoast SEO
- YouTube