Expertise-Authority-Trust (E-A-T)

Google’s indicators for page quality that influence ranking. You can increase your E-A-T score by

  • Making sure you have ample amounts of content which is updated and edited frequently (kept fresh).
  • Having a good user experience.
  • Have good online and website reputation (be used as a resource by relevant websites).
  • Provide access to information on the company and content authors.