Google’s web analytics service that gives you precise data on the use of your website.
After you add the tracking code to your website you will receive detailed data on your website traffic. There are many segmentation options. With it, you are able to track your users, their geographical location, interests, devices they use to access your website, their dwell time and bounce rate. You can also get data on the amount of traffic you receive from referrals, how much is direct and what percentage of it is organic. Lastly, you can see how your website performs in terms of speed and content.