Morningscore (Morningscore metric)

A metric used by the Morningscore SEO tool that calculates your SEO score (essentially the value of your SEO). It is based on 4 metrics: traffic volume, CTR, organic traffic and CPC. If we try and simplify the calculation it looks something like this:

Monthly clicks from Google to your website x the price you would pay for the clicks in Google Ads = your Morningscore