Outreach marketing

A type of marketing where we find individuals/companies/ organizations that share our industry niche and could find what we have to offer valuable (this could be products and services or content). This type of approach is very targeted and personalized. We need to make a human to human connection or we risk our email just being classified as spam.

Outreach marketing techniques that are used for the sake of SEO include e-mail or blogger outreach for link building purposes.