A process of increasing the search visibility of a video, usually on YouTube. There are two parts for this process – one being optimizing your channel and the other optimizing the video itself.
Basic practices include:
- Identify the keywords
- Write a description that will benefit both viewers and the search bots
- Don’t forget to use the tags (together with the description they will help determine relevancy)
- Use thumbnails that stand out from the rest of the videos in the search results
- Viral content
- A piece of media (article, image, video, tweet) that gets very popular in a short time. This content spreads fast through the internet getting backlinks and social media likes and shares.