Social Media ManagementÂ
Social Media Agency
We will rocket your engagementÂ
Our 10 point plan to manage your social media accountsÂ
- We agree on your social media strategy
- Decide on which social media platforms we manage
- Undergo competitor analysis
- Audit your existing accountsÂ
- Learn about your marketing voice and tone
- Decide on posting frequency
- Agree on how to deal with client complaints and feedback
- Create a mission statement for each network we manage
- Create custom branded content and optimise for the best engagement
- Deliver detailed reporting
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The social media channels we manage
Which social media channels are best for your business?
- FACEBOOK - The age group of 35 - 44 years old gives maximum monthly post likes.
- INSTAGRAM -Â Business accounts with fewer than 10,000 followers have an average engagement rate of 1.55%.
- PINTEREST - 78% of Pinterest users say it’s useful to see brand content on the platform.
- TWITTER - 85% of SMB users on Twitter say providing customer service there is important.
- LINKEDIN - LinkedIn Pages with complete information get 30% more weekly views compared to others.
SOURCE Social Media StatsÂ
Social media is one of the most effective methods of promoting your business online, but it requires hard work and knowledge. Our team has more than 10 years of marketing experience. Your business will benefit from over a decade of experience in social media.
We post branded content your customers will love
Your business will benefit from over a decade of experience in social media. We learn from you how your business works, your targeted audience, and the products and services you offer. We develop a strategy based on several content pillars and get to work creating content. Our team of experts will research your competitors, hashtags look at their engagement statistics, and learn the content that generates new followers. We’ll research your industry and niche and create content that engages your followers and puts your brand in front of a wider audience. Importantly unlike other social media management companies, we do not post generic content; we put thought into every piece of content we create. Our packages include stunning custom graphics that are designed for your business. Your colours, fonts, logos, and identity, lovingly repackaged for a socially-savvy audience
Why should a business hire a Social Media Agency?
To get true growth in a business's social media presence requires expertise and consistency. Outsourcing your social media presence makes sense not only is it less expensive with less financial commitment but you benefit from expertise from an entire team. Businesses looking to have a Social media agency manage their online presence will get the following
- A strategy that is set in line with your businesses goals
- Targeted approach to build a relevant audience
- Consistent publishing of relevant content
- The steady growth of followers
- Building brand recognition
- Creating a brand voice including your business values
- Competitor analysis so you can beat the competition
- Goals that are achieved in less time
- Content ideas generated from a larger pool of people
- Experience and knowledge of what works reducing time and money spent experimenting
How to Increase Social Media Engagement
Social media engagement is a measure of how people are interacting with your social media accounts and content. All socilal media platforms reward users with good engagement but giving your content greater exposure leading to the possibility of more followers Engagement comes in the form of Likes and Favorites Comments, DMs, Replies Shares and Retweets, Saves Clicks and Mentions
- Post Content Worth Engaging With
- Respond to All Comment.
- Encourage Readers to Comment, Like, and Share
- Use a mix of content, images, text, and videos
- Ask your followers a Question
- Examine engagement on each post
- Promote popular posts
- Optimize Your Headlines for Engagement
- Share Content That’s Relevant to Your Audience
- Mention your followers
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Why Social media marketing?
In a recent survey, 73% of marketers said social media marketing had been ‘very effective’ for their business. Whether you advertise through Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, or YouTube (the list could go on), social media marketing, more often than not, brings excellent results.
Why is Social media important for businesses?
Social media advertising has to be one of the least expensive ways of marketing your business digitally. With so many different advertising tools available on these social media forums, you can make use of this opportunity and cost-effectively market your product. The best thing about social media marketing is that you don’t really have to use the adverts or ad tools to market your brand. You can grow as a page on social media networks by simply being consistent and posting interesting and relatable content for your audience.
Frequently Asked Questions
Social media management service is usually provided by a specialist digital marketing or social media agency and is the process of managing social media platforms like Facebook, Instagram, Pinterest, Tiktok, and Twitter by creating, publishing, and analyzing content. Managing social media also includes engaging and interacting with social media users. A good social media management service willÂ
- Define and analyse the social media audience
- Establish what a competitor is doing and what works for them
- Create an overall social media management strategy
- Agree on a specific strategy for each social media platform
- Design branded content such as templates
- Create content such as video, images, quizzes, and textÂ
- Publish or post the content on behalf of the client
- Engage with social media followers
- Measure the growth of the platform including factors such as following, engagement, reach, likes, retweets, likes and saves
- Manage complaints, feedback, and interactions with followers
Social media algorithms favour account that has to produce regular content on a consistent basis. They also provide better exposure to an account that has to generate good engagement. To achieve this when you are running a business for example is hard work. You also may not have the exp[ertise to create the best strategy and to have the same analytical approach social media managements services provide. Producing well-crafted content to build a targeted will mean that you create an audience of people that will be interested in your products and services. This can create a very targeted audience that you can sell too. By developing strong relationships, demonstrate your expertise will enhance your brand and ultimately lead to sales
Social media management works by having a dedicated person, department, or company control all aspects of your social media channels including managing user feedback and complaints. Increasingly businesses find that customers refer to social media channels to get the quickest response to a complaint and so social media management is evolving into customer liaison as well.
Typically how social media management works is having the following activities under the scope of social media management
- Design and implement platform-specific marketing strategies that align with overall business goals (e.g., conversions, lead generation, awareness, etc.)
- Measure, test, and report on social strategies and campaigns using analytics tools
- Create and/or curate all social content, including text, image, and video
- Own and build out social media content publishing calendar
- Engage with brand followers and fans on social channels
- Conduct social media listening and social media monitoring using appropriate tools