Testimonials

We are very proud of the service we provide for our customers. In fact, we see a client relationship drastically more personal than that of most agencies in our field. Concentrating on local businesses that range from one man bands to medium size businesses based in Berkshire means we get to know our clients competitors, products and services so we perform at our very best.
Social Media Marketing

Stop! Don't Waste Money On Search Engine Submission!Is adding a website to google necessary

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from anyalready-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm.

With all due respect, submitting your site to the search engines can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often.

It should be noted that submitting your site to Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest.

Would you ever consider going on a vacation across the country without bringing a map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn't work for them. The reason it didn't work is that they didn't pick up a map and follow it!

You don't have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn't everything that you need to know by any stretch of the imagination, but it will give you a basic foundation to build upon.

Consider it your beginner's map to Internet marketing profits.

1. Choose a targeted market

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your journey, then you are going the opposite direction from your destination. Wise businesses operate from a different concept. They pick a market first, and then they pick a product those people are searching for. In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy.

Don't even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy!

2. Develop a Product

Next, you need to develop a product or service for this market. Don't just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online:

a. You create your own exclusive product.

This is the best opportunity you have. If you develop your own product, you can pick it's price, sell reprint rights to others, set up an affiliate program, etc. Don't tell me you can't do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to.

Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don't just jump past this opportunity and say it can't be done.

b. You buy the rights to a product or you JV for an offline product.

You can buy the rights to successful products for $500 - $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee.

c. You join an affiliate program.

If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn't offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale.

If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to product $1,000 in profits. You cannot make money like this online! Look for higher priced products and higher commissions...especially commissions in the 25% or higher range.

3. Create a USP

Create a Unique Selling Position for your product or service. Too many companies are just trying to be me-too companies online. You cannot be just like the next guy and expect to make a profit in a global economy. Just going to the next guy's web site to order is too easy for your customers.

You have to create a Uniqueness to your product or offer. What can you offer that no one else can? Can you offer better guarantees, better customer service, more technical support, faster shipping, or lower prices. Think of something that will set you apart from all of your online competitors and tell in complete detail what it is.

4. Pick a Domain Name and Hosting Service

The next step is to pick a domain name that describes your company, USP, and offer. Try to keep them as short and descriptive about your business as possible. Avoid using dashes or misspellings of your product. Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

For hosting, I personally choose to use Virtualis since they have the Fastest customer service and technical support in the industry. Test them out. They will respond to you within the hour...anytime 24 hours a day. No other company I have ever been with has even come close!

5. Develop a Customer Friendly Site

The next step in the process is to develop your web site and put it up for the world to see. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

You will save so much money if you can do the work yourself on just the editing alone as your site grows. If your main business is offline and you are just adding a secondary income, then you may want to consider having a professional do your site for you.

When designing your site, keep the customer in mind always. Provide order forms for online credit card orders. Make all of the links easy to understand. Try to keep your site simple. Think like a customer, not the business owner.

Your customers are not nearly as interested in your business as you are. Make sure to put the benefits of your site and your USP right on top of the site. More than half of the web surfers never drop down past the first screen full of information. So, you have to give them the information they need as quickly as possible. The rules for any type of business are Benefits, Benefits, and more Benefits.

6. Offer a Freebie

One of the major keys to developing traffic and sales at your site is to always offer some type of freebie as a drawing factor. For example, I offer dozens of free reports, weather reports, news, and more. My greatest drawing factor throughout the past 8 months though has been the two free e-books which we offer on our site to people who subscribe to this newsletter.

You need to come up with a freebie no matter what type of business you are in. Create a free report and give it away. Add in a message board or some other type of CGI program on your site. Give a free demo of your software. Create something that you can give away for free on your site to draw in the visitors.

7. Start Your Own Opt-In List

Almost every full-time Internet marketer I know has developed their own Opt-in email list of some type. For most of them, it is a weekly newsletter they send out by email. For others, it may be a Tip of the Day. Other people might just have a list that they send out important updates to.

No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Very rarely do customers purchase from you the first time they visit your site. Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are willing to spend their money with you.

I have found that the most effective leads come from offline advertising. For example, you could purchase ads in a popular targeted magazine for your business. You could also purchase a postcard in one of the card decks. Start up a co-op and get 10 other people to advertise with you and run your own ads for free. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods.
Once you put our short 10 step outline together you have a basic map to creating your own Internet success story. You wouldn't consider going on a trip without a map. So don't try to go it alone online without a map.
Terry Dean's Brand New Fr-e eBook, "10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!" Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available...Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof

Is adding a website to google necessary
Is Search Engine Submission Necessary?

Search engine ranking tips

Hardly Mentioned Techniques & Tips to Rank higher on #Google in 2019 by Nick Marr who has been ranking websites for over a decade. Tips and #advice great for beginners and small businesses trying to rank better in search engines. Easy to understand #SEO that explains the importance of examining the competition and to change your mindset and Think Like a Search Engine.

Are you wondering how your competitors rank higher than you in search engine rankings

Think like a search engine

Change the mindset and see your pages from the point of view of a search engine! Remember Google and Bing want to present to its users the best resource for that search term. The resource is the magic word. Make your page full of everything search engines love from video, images internal and external links, and of course NON SPAMMY text.The web is like an ever-growing library with billions of books and no central filing system. We use software known as web crawlers to discover publicly available web pages. Crawlers look at web pages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those web pages back to Google’s servers. 

Nick Marr " let the spiders feast on your content"

Align Your Content with Search Intent

Search intent (also called "user intent") is the purpose behind every search query. Understanding and satisfying search intent is Google's ultimate priority. Pages that rank on the first page of Google have all passed Google's litmus test on search intent.

Check out your Google competitors

Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself!

If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at.

Don’t put in a huge website that sells many items such as Amazon (unless you like digging through mountains of data!) Pick someone big enough to have a lot of keywords, but niche enough to specialise.

Now, just because a competitor is ranking well for a keyword, doesn’t mean you should try and target it. It has to be highly relevant to your site and audience. But, this is a quick and effective way to use others folks’ hard work to uncover audience interests.

Get the search engine spiders interested by including video

Video marketing can be a huge traffic source, but some marketers are still ignoring its potential, says Shilpa Shah, co-founder at Hummingbird Web Solutions.

Shilpa stresses that one of the best SEO tips is quality over quantity: just because you have a large number of indexed pages doesn’t always mean your site’s going to attract a larger volume of organic traffic.

She encourages site owners to get rid of shallow posts on blogs that have either low word count or superficial content (aka “no fluff”) and “to focus instead on meaningful content that’s truly engaging and makes each visitor want to read through the complete article.”

Think-Like-a-Search-Engine-Use-My-SEO-Advice-To-Rank-in-Google
Think Like a Search Engine Use My SEO Advice To Rank in Google
Social Media Trends
by Nick Marr

Social media trends this year

Recognizing Social media trends is essential for any business looking to perform better online. Social media platforms are constantly evolving and this is year is no different. With #fakenews, unpopular privacy updates, and consumers being bombarded with too many ads. Social media platforms are becoming a place where we mistrust news, posts, and articles.

They are going to need to build trust or we won't believe anything we see on the platforms. 

Facebook and Instagram have long dominated social media as the largest and most popular platforms. However, in recent years, several other niche social media platforms have not only emerged but have significantly risen to fame. TikTok, for example, is one such platform that started in 2016 and immediately gained popularity among youth. B2B companies prefer LinkedIn for their social media initiatives, while the gaming community flocks to Twitch. There are several such alternative social media platforms that are gaining popularity and will continue doing so in 2020 and beyond

Consumers trends 

In 2020, we saw the rise of TikTok and Instagram Reels, continued engagement on Stories content from Facebook, Instagram, and Snapchat, and brands creating other short-form or "snackable" pieces content to educate consumers about their brand. 

As social media attention spans continue to shrink and more people scroll endlessly through feeds while bored at home, don't expect snackable content to lose steam anytime soon. 

To learn more about four types of snackable content your brand should leverage next year, check out this helpful post.

Social Shopping Will be the Norm 

Welcome to a new age of social media where e-commerce takes center stage! 

From Instagram’s new shoppable features like Instagram Reels Shopping and Instagram Live Shopping, to TikTok’s recent partnership with Shopify and live-streamed shopping event with Walmart, consumers will start to get very comfortable buying on social platforms.

 Your Customers Will Contact You More Frequently via Social Media Platforms 

Social media has traditionally been a place for people to connect with their social networks and share photos and videos. However, those days are long gone and social media is now so much more than just that. It has become a retail platform, a product discovery platform, and now, even a customer service channel. A lot of brands have started recognizing social media networks as platforms for delivering customer service. Now, it has become a significant enough customer service channel for brands to recognise it as one. And, it is one of the most important customer service channels, owing to the massive repercussions of not handling a customer well in front of other users. So, it becomes all the more important for brands to handle these customers well

For example, because Facebook is giving more prominence to Reels on Instagram, I predict that video ads will convert better than images. I recently tested ads that featured an image with audio, a static image, a moving image, and a video and found that the ad with video converted at as much as half the cost of the others. Test videos, GIFs, and Reels in your own ads to see which perform best with your ideal customer.

The Rise of Private Groups and Platforms

“As noise increases on social media, many are looking to customize their experiences by joining private groups and forums based on causes and personal interests. There has been a rise in the number of Facebook Groups and membership, and Instagram is now seeing the use of its Threads or sharing Stories with specific friends. Many people are also going to or returning to private and semi-private online forums for education, entertainment, networking and mutual interest.”

Reels on Instagram Huge Social Media Trend

Similar to TikTok, Reels is the latest video feature on Instagram and is now available in the United States and 50 other countries. 

Instagram Reels has its own version of the For You page: the new Reels Explore Feed. You can find the Reels feed on the Instagram Explore Page. Instead of only seeing Reels from accounts you follow as you scroll, you will see Reels from popular and trending accounts on Instagram.

While the Reels algorithm hasn’t been locked down yet, it feels similar to the TikTok For You page. It’s likely influenced by who you already follow, what content you interact with, and where you’re located.

As you’re scrolling, you may notice some Reels have a “Featured” label above the caption.

According to Instagram, “If your reel is featured in Explore, you’ll receive a notification. Featured reels are a selection of public reels chosen by Instagram to help you discover original content we hope will entertain and inspire you.”

This blog has been verified by Rise: Rc4579476d3a0c2b40e71184d7e095bd3

Social Media Trends
Social Media Trends That Will Change Your Business
How can I improve my online business presence?

How do small businesses get a better online presence?

We look at Ways For Small Business To Get a Better Online Presence advice, and tips from SEO experts from around the world. With advice from some of the most respected online sources including, Smartinsights.com, Sproutsocial.com, and Forbes.com. How can I improve my online business presence and How can a company improve online visibility? are some regular questions that we get asked from local businesses. We provide the answers by including independent advice from SEO experts

Benefits of online presence for business

The fact is running a business means that it's essential to have an online presence. Every business should be able to access a very targeted audience from their website or social media presence. A good online presence means access to a wider range of a business's target audience. Consumers start to lose confidence if they cannot find a business online, many search for your company name expecting to find a website. Credibility is the most important factor in running a business. clients and customers have to trust your brand. If you have a physical office, shop.

How to appear in ‘Near Me’ searches

Business SEO + Digital Marketing Agencies

Small Business Digital Marketing Service

Have you ever searched for a search in Gooogle adding ‘ Near Me’ i.e. ‘Digital marketing near me’ or ‘social media experts near me’ Showing up as a Google Local Business is one way to improve your visibility in Google search and to appear in Google maps. Expert website local seo optimisation will help rank your business in local search results. Nick Marr MarrDigital
One of the most important ranking factors is to display you Business’ Name, Address & Phone Number consistently across the web. Google wants to see lots of independent references that your business exists at your location

Ways for small business to get a better online presence

Smartinsights Help your customers to find you – optimise your website for mobile “81% of people search online for a product or service.” While most businesses understand the importance of having a website these days, it’s vital to make sure it’s optimised for mobile. It’s essential for user experience, but as people increasingly search for products and services on smartphones, rather than desktops, it’s also key to making sure potential customers can find you. Mobile searchers are more likely to look at the top three results only and 30% of pages that show on the first page of desktop search results do not appear in the top 10 results on mobile. Source: https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/ Sprouts Social Build a stronger brand – focus on brand purpose “78% of consumers want brands to use social to help people connect with each other.” With brand purpose growing in importance, now is the time to make sure your brand values shine through. Research by Sprout Social highlights the power of connection for SMEs, with 76% of people surveyed saying they would buy from a brand they felt connected to over their competitors, while 57% would increase their spending. Sharing a clear, consistent, compelling brand story across your content and the online channels you use is vital, with social media being a key platform. The trick for SMEs, is to focus on the channels, including social media, best suited to your customer. For B2B customers, that could mean prioritising LinkedIn or Twitter for example, while for others, it could mean exploring newer platforms like TikTok. As lockdown has shown, it’s possible to create strong relationships with your customers online, so find new ways to invite them into your virtual world. Source: https://sproutsocial.com/insights/data/social-media-connection/

Have a better social media presence.

Being on social media is a necessity in this day and age. In fact, in 2019 there are now 3.2 billion people on social media globally, so social media is a key tool for reaching your intended audience on whichever platforms they prefer. Having a presence on social media instills trust in your current customers and prospects. Personally, if I see that a company doesn't have a presence on social media, I lose trust and feel unsure if they even exist. Plus, social media is a great way to build your credibility and reputation and showcase your brand. When potential customers are researching your brand, the first place they'll look is social media to see what you're putting out there and what people are saying about you. Brightlocal Online reviews for local businesses are important to consumers It’s no secret of that online reviews are crucial for local businesses. Almost three-fourths of consumers said they were at least somewhat likely to read online reviews, according to Netsertive’s study. When you combine that with these findings from BrightLocal’Local Consumer Review Survey, we can see how crucial it is for local businesses to have a review monitoring and management system in place.
  • 85 percent of consumers trust online reviews as much as personal recommendations.
  • Positive reviews make 73 percent of consumers trust a local business more.
  • 49 percent of consumers need at least a four-star rating before they choose to use a business.
Forbes.com As is the case any time you launch a new product, service, program, or campaign, you have to start with some competitive analysis. Who is already out there and what are they doing? Kevin Bloom of Hinge Marketing suggests taking a two-pronged approach in which you start by evaluating each competitor’s website, followed by their social media presence. When evaluating a competitor’s website, there are three primary areas of concern: the overall design, the perceived user experience, and on-site optimization. By looking at the design of a handful of competitors, you can start to get a feel for what styles of websites are common in your industry or niche. This can (a) give you an idea for what your site should look like, or (b) provide you with an opportunity to differentiate. The user experience of your competitors’ sites may go hand in hand with the overall design and layout. Study how their on-site navigation works, whether menus are simple to find, how clearly labeled sub-categories are, and whether they offer a mobile site or responsive design. As for on-site optimization, poke around a bit and see if you can gain any insight into which keywords and search terms they’re using. You can then cross-reference how successful they are at ranking for these terms by conducting simple Google searches. source: https://www.forbes.com/sites/johnrampton/2015/05/14/a-small-business-owners-guide-to-building-an-internet-presence/ Joannedewberry Just like “if you haven’t taken a mirror selfie at the gym did it actually happen?” having a small business website gives your business credibility and makes you look like the real deal. Personally, I still believe that many crafters who run solely through 3rd party sites such as Etsy or Folksy come across as hobby businesses. A fully branded website that clearly states all your selling platforms and contact details enable you to build up a customer base, cash in on google searches (far better than relying on Etsy) and direct customers to the right places for online sales or physical events. Developing your online presence is also an excellent way to increase your brand identity. On 3rd party platforms, you can lose your individual branding and identity so use your website to build a credible and recognizable brand. Source:https://joannedewberry.co.uk/five-benefits-having-online-presence/ Hub Spot One of the top ways to build your online presence is to create and grow an email list. An email list will enable you to engage with current and potential customers on a daily, weekly, or monthly basis. To grow your email list, you can create gated content that users have to sign-up to receive. Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. With a newsletter, you're able to collect leads' emails -- additionally, it shows your leads and customers are interested in your content. You can use tools in your content management system (CMS) to create forms, slide-in CTAs, or popups that are designed to gather email addresses. For example, HubSpot offers an email marketing toolfree pop-up forms, and a free online form builder to help build an email list. Alternatively, you might consider checking out MailChimp or GetResponse. To find a tool that works for your business, check out

Social Media Management Help Improve Online Presence

Social Media Marketing Agency, Reading, Wokingham, Berkshire

Social Media Management Service

Social media platforms such Instagram, Facebook, Twitter, and LinkedIn all favour users who post regularly a variest of content. The social media platforms look at metrics from likes, engagement, and reach. This is a massive task for a small business and to be able to complete its best to outsource this activity. Learn how we help small businesses with social media management Learn more here

What To Consider When to Develop a Marketing Strategy

When it comes to a marketing strategy for small businesses a time of honest reflection is required. What really are the business's unique selling points, how do you compare to your competitors, who is your ideal client, what social channels do your competitors use. Part of your strategy could include networking, partnerships and building relationships and identifying key businesses that can help you achieve your goals
  1. Determine your brand's identity.
  2. Identify your buyer persona.
  3. Boost your Google ranking with SEO.
  4. Research keyword opportunities.
  5. Hire a freelancer to help you scale your content.
  6. Launch business pages on Facebook and Yelp.
  7. Build out your social media strategy.
  8. Plan an email marketing strategy.
  9. Advertise on social media.
  10. Hire a freelancer to write blog posts to help feed your social media channels
How can I improve my online business presence?
Ways For Small Business To Get a Better Online Presence
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes). Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.
Google now discounts all reciprocal links
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency. In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
Strategic Use of Images in Search Engine Optimization
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals. Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word. The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand. One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.
Incorporation of Company Branding and SEO
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough. Furthermore, content scrapers and RSS services may ‘repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours absolute links. Although this is a minor argument, it’s still worth considering.
Absolute Links vs. Relative Links – SEO Value
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand. Here is an example using fictional company “Acme Plumbing Supplies”: Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
The Importance of Anchor Text in Back-links
The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources. Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it's purpose, which in turn creates a missed opportunity for many e-businesses to become successful. My personal perspective on e-businesses and their websites, is that if they don't take pride in their websites and show to their customers a passion for what they do, chances are, they won't take pride in their products, and the passion for providing good customer service will also be missing. What you must remember, is that your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your potential success rate. In short, if your site doesn't look professional or pleasing to the eyes at first glance, the majority of people will assume your products and/or services to be of similar poor standard. At the other end of the scale, you could fall into the trap of going overboard with the design and over complicate things with incorporating high costing flashy graphics. You may end up with a great looking and highly aesthetic web site, but the danger with this is that your site may prove unreliable and at times may take too long to load. There is nothing worse for a customer than trying to visit a slow loading site, and most will close the browser window in complete frustration. As i'm sure you will be able to work out, this will ultimately cost you business. The other major consideration (if not the most important) when designing a website is your content. Not just links, but content with passion, relativity, and understanding to the customer. When someone is searching for something in particular and they visit your web site, they're visiting for a reason. Your site has something they want, Whether this be your product, service, and/or information. If they are unable to obtain what they're looking for, they move on to the next site and so on. To be able to get your visitors to stay and look around your website, you must give them a reason to. Providing them with quality content will achieve this goal. There have been countless other lists and articles on the subject of website designing mistakes, but I have compiled my own list, from a designer's perspective, of some pitfalls to look out for when considering either designing a website or purchasing a template. Remember that the simple, clear, informative and well designed sites are the most successful. If you are a current e-business and your sales aren't what you had hoped, consider the above and take some time to look openly and honestly at your site. Spending money on improving your website is a much better investment than throwing money away on trying to advertise and market a site that just isn't good enough to sell your product or services. If you are looking for a template or a custom designed website, be aware of the above and be prepared to ask your chosen designer or template provider questions to ensure that your hard earned money doesn't go to waste on an inferior design, which contains any of the above. Asking questions won't cost you a penny, and in doing so could actually save you a lot of money over the long term. Getting your website right first time is vital in terms of saving money and time. The earlier your website is up and running properly, the quicker you will be able to reap the rewards of a successful e-business. The prime mistake Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords. The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will "dilute" your target words. According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business. Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you've done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, "Building Your Site." Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you're trying to achieve. Your main page should specifically let your visitors know exactly what you're offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can't find your product or service, they definitely won't waste a lot of time looking for it. They'll go on to the next site and probably never return. They're visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service. Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down. If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames. Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page. Design a quality e-book to give to your visitors. It's not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you're writing about your true passion then you shouldn't have any trouble coming up with something to write about. For further information on e-books, read the article entitled, "How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away." Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it's purpose, which in turn creates a missed opportunity for many e-businesses to become successful.
Can Any Inbound Linking Hurt My Ranking?
Nick Marr is certainly on top of his game i.e. online marketing. His websites including Homesgofast.com is amongst the top 3 independent UK overseas property portals. We have also worked on a number of successful SEO projects together. I am happy to work again with him and recommend him.
Kunle Campbell
eCommerce Advisor • International Speaker and Host of 2X eCommerce Podcast, interviewed over 250 DTC Founders and Experts
Nick Marr is more than just an expert in getting websites ranked he is an entrepreneur who will get the very best from an online business. Nick is great to work with and you will soon find his network of contacts is invaluable and with the knowledge that comes from his own business experience.
Adam Samuel
Founder at PUML - Sponsors for Health | Data for Rewards🏆
Nick Marr is in the top cadre of internet portal / SEO specialists internationally. There are plenty of people full of hot air, repeating the same old stuff, but Nick is the "real deal".
Jonathan Blain
Best Selling Author Pioneering Leadership Expert, Speaker, Consultant, and Coach
Here is The New Free Local SEO Citation That Will Help Improve Your Google Maps Ranking Fast! Black Friday sale 50% off Live Coaching November 28th ...
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Any Questions Please feel free to email me: [email protected] If you are looking to rank your business in Google Maps in 2019 this lesson is for you.
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Google Maps SEO

Learn how to rank in Google Maps for Google My Business in 2020. This video covers the 3 most important ranking factors for Google my business Google maps .

If you’re a local business, The Map Pack is the place to be.You don’t want to completely ignore the traditional local results.Yes, the local organic results usually show up BELOW the local pack.

Google Map Pack

What’s the Point of Google Maps Marketing?

The ultimate objective of Google Maps marketing is not just to rank higher on Google Maps, but also to achieve as high a placement as possible in the local business results listings on relevant Google search engine results pages. Let’s take a look at what this means.

what's the difference between SEO and Local SEO?

Local SEO targets local search specifically. This means that your audience is within a few miles from your business location and that your online presence is meant to drive foot traffic to an actual establishment. This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, etc.

National SEO is location neutral. It's ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience. If you're running a nationwide campaign or an e-commerce campaign, this is the perfect methodology for you.

Learn about how we can help you with our Local SEO Service

Proximity Based Google Maps Results

The first type of Google Maps listing is based on your physical location. With mobile search volume increasing, this type of search (and Google Maps result) is becoming much more common. If you’ve ever performed a search for a specific type of business from your mobile device, you’ll almost undoubtedly have come across a result like this:

Optimize Your Website Homepage

When you create your Google Maps business listing, one of the sections you need to fill out is your website URL.  When you add your website URL to your Google business page, you are creating what I call the “landing page” to your Google Maps listing, and it plays an important role in your overall local SEO strategy.  The website you associate with your Google Maps listing will directly influence the ranking and authority in the local search results.  Google uses your website to make key associations with your Google Maps listing such as keyword targeting, business category relevance, and domain authority – all of which impact your rankings.

 Finally, you must include / reinforce your business name, business address, and business phone number (NAP) on the homepage of your website in order to maximize the ranking power of your Google Maps listing.  This can actually be achieved by including your NAP in the footer of your website, or in the sidebar.  It is a common practice to include your business NAP in the footer however, because this typically allows your NAP to be present across all of the pages of your website.

Google Maps SEO
Google My Business: How To Rank Google Maps
FREE ONLINE COURSE: https://nickmarr.teachable.com/p/social-media-virals Digital Entrepreneur Nick Marr created a global #viral social media marketing campaign from his iPhone and by using over a decade experience as Founder, Chief Marketing Officer and business owner. He now reveals the techniques that made one of his virals an online global success all done on a shoestring budget. He shared his #socialmedia expertise His campaigns have featured as #Facebook #Instagram #onlineviral #goingviral #virals #digitalmarketing #ViralMarketing #ViralMarketing Learn the secret to making content want to share again and again Check out more Nick at https://NickMarr.com Follow Nick on Twitter: http://www.twitter.com/nickcmarr
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Wokingham Digital Marketing by MarrDigital

Wokingham Berkshire

Running a business these days means also running an online presence and for many local businesses, this can prove to be a huge challenge. I talk about how creating a great online footprint is a sure-fire way of winning clients now and in the future. What's more, it will help secure your online reputation. I am working with local businesses in and around Wokingham Berkshire and there is one consistent thing I see is a lack of time, expertise and sometimes will to work on the internet side of the business. Its perfectly understandable, most business are stretched and did not want to build a business just to spend hours online learning search engine optimization for example

Top 5 Tips to Get a Better Online Presence

  1. Respect SEO it will serve you well
  2. Be active online
  3. Have a social media presence
  4. Make a website with a clear call to action
  5. Experiment with online advertising

1. Respect SEO it will serve you well

Organic search is a huge part of most businesses ’ website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement. With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success. Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction. Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level. SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considered in terms of a brand’s benefit and bottom line. I have written articles that have driven traffic for years ahead, but more than that businesses with expertise can show this off creating ideal search engine optimized content Google your business Put yourself in your customer’s shoes. Search for your business on Google and analyze the results. Use an incognito session in your browser for unbiased results and look for these elements: Your website Your contact information Your address Work hours In addition to your business information, make sure to skim through the other results. Stay alert for reviews or articles that mention your business or compare it to others.

2. Be an active business online

The truth is that activity online keeps your content fresh and in the minds of search engines. Gone are the days when you only update your website as and when you remember. Google wants to send its users to websites that offer regularly updated content. It's the same with social media platforms. They all favour users who update, post fresh varied content to feed their platforms. Instagram algorithm for example will reward accounts that post frequently with more exposure. You should engage with followers and subscribers on social media. If there's something that everyone is talking about in your industry, you can engage in the conversation.

3. Have a social media presence

Social Media Experts at MarrDigital Being on social media is a necessity in this day and age. In fact, in 2019 there are now 3.2 billion people on social media globally, so social media is a key tool for reaching your intended audience on whichever platforms they prefer. Having a presence on social media instills trust in your current customers and prospects. Personally, if I see that a company doesn't have a presence on social media, I lose trust and feel unsure if they even exist. Plus, social media is a great way to build your credibility and reputation and showcase your brand. When potential customers are researching your brand, the first place they'll look is social media to see what you're putting out there and what people are saying about you.

4. Make a website with a clear call to action

A “call to action,” also known as a CTA, is a term that you see used all the time in the marketing world. We’re not even sure how many posts we have on our site that include mentions of how important the right CTA is to accomplish your marketing goals, but we know it’s a lot of them. So what is a call to action? It’s a phrase that’s used to tell the user exactly what action to take and how to take it. This can be as simple as two words (“Buy Now”) or a sentence or two (“Love learning about marketing and want to learn more? Subscribe now so you never a post!”), and it can be simple text with a hyperlink or a clickable button. Most businesses aren’t using effective CTAs to engage their ideal customers. And, even worse, some aren’t using them at all. According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. Don’t be afraid to offer a free trial or a free ebook. There are at least 8 ways to convert these free members into paying customers through email marketing. It’s vital to guide your visitors as they go through each stage of the buying process. This helps you to identify what’s effective and what you can ignore and hit the green button to buy. There’s a way to balance the customer’s needs and objections that’ll help you increase your conversion rate. Although we are focusing on their use on your website, calls to action are used in all types of marketing activities including advertising and email marketing. Some familiar ones are:
  • Join our Email List
  • Download your Free Guide
  • Request a Free Consultation (or Demo, Estimate or Quote)
  • Register for a Webinar
  • Buy Now
A great website should be user-friendly, aesthetically pleasing, and well-suited to driving conversions. Using a qualified web developer will ensure that you create a platform that will grab the attention of the consumers that are funneled into it. CMS, SEO, eCommerce and more can help your website perform at its best. Plus, great design is a must-have across all of your branded content.

5. Experiment with online advertising

The main thing you need to understand before jumping into paid advertising (especially search advertising) is how it all works – more specifically, how keywords work. It is important to remember that you aren’t necessarily looking for the highest-traffic keywords. You are looking for the words that your customers use to look for you. One of my online businesses is a property website called Homesgofast.com it advertises property from all parts of the world. If I were to bid for the term " Property in Spain " it would cost a fortune, however, if I changed this to a very granular search term also known as a long tail term such as "2-bed apartments for sale in Madrid" it will serve me better. Lower competition, resulting in reduced cost per click and I will find really motivated users interested in a specif property. Creating a specific landing page for Google Adwords can also save you money. The page will be highly relevant to your advert and reduce the likelihood of someone who clicked on your advert just browsing your entire website. MarrDigital is a Wokingham Berkshire based business that works with local businesses helping them grow a better online presence
The Best Way For Businesses in Wokingham To Get A Better Online Presence
Digital marketing estate agents

Estate agency digital marketing advice

MarrDigital is behind several successful property portals including Homesgofast.com and Europeanproperty.com has been helping estate agents market their businesses for over a decade. We provide 10 essential tips and advice aimed at estate agents looking to create a better online presence. The property market has experienced a significant change in the last few years, especially with the recent boom because of COVID-19 lockdowns. While there was a slight decline due to the shutdown of the economy, this was short-lived as buyers rushed to take advantage of record-low mortgage rates, location, and inventory. With houses being sold within minutes via digital channels, it’s essential for estate agents to move forward with a digital marketing strategy to complete sales and generate new leads. Here are a few tips you can use to jumpstart your digital marketing.

1.Create a Mobile-Friendly Website

Mobile accounts for approximately half 50% of web traffic worldwide. In the third quarter of 2020, mobile devices generated 50.81 percent of global website traffic. That means that more than half your customers view your website from a mobile device, and if you don’t have a proper website set up, you’re going to lose lead generation or sales from potential customers. Ensure that you have a properly built, fast website to attract customers so that you can provide your clients with the information they need.

2. Create Valuable Blog Content

If you want to rank well on Google or other search engines, creating blog content is essential for a well-ranking website without having to pay a ton of money. Creating a blog can be used to provide your clients with advice on how to sell or buy property, as well as building your reputation as an estate agent. Buyers or sellers want to use estate agents that know what they’re doing, and creating blog content provides that proof. 3. Use Relevant Hashtags to Target Your Location You’ll want to optimize all the content you publish on your website so that your webpage pops up in your branch's location, allowing buyers and sellers in your area can connect with you. This may include local place names such as the city you’re located in, where you sell or buy houses, and the towns you serve. The idea is that when potential customers type in the phrase “buy a home near –insert location- “your webpage will pop up. 4. Link to Relevant Sources Another way to boost your ranking is to link to reputable sources. Not all links are created equal, so it’s essential to link back to proper sources to increase your reputation, credibility, search engine ranking, and provide accurate information to your buyers or sellers. If you have any specific accreditation with the NAEARICS, or ARLA, you want to make sure that you’re on their website and that they link your page or vice versa. 5. Focus on Customer Reviews When a customer looks to buy a product or service, they’re likely to first check the ratings or reviews to make sure the investment of their time is worthwhile. Ensuring that you’re collecting positive reviews both through your website and other online sources like Google or Yelp will help increase your customer reach and sales. 6. Create social media accounts The truth is your social media presence could be your savior when it comes to building your brand. Social media is a superb method to getting your voice across and essentially it's free.

7. Maintain Your Online Reputation

Having a social media presence can also help in managing clients who may have had a bad experience with your estate agency. Companies find that clients use social media to contact a business. Ideally, these can be dealt with by acknowledging the complaint and then dealing with it offline. There are a number of review websites that charge you for your profile. Using Google My Business is a free option to centralise your reviews. Google My Business is very powerful as it will show your reviews in local search results. Its important to set up your online review profiles before you get negative reviews It’s impossible to please all our customers all the time. However, bad reviews do not have to hurt your business given the proper preparations.

8. Operate a successful Instagram account 

Grow Instagram Following Investing in your digital marketing is essential as an estate agent to reach buyers or sellers and stand out from your competition. If you’re looking to find a digital marketing partner for your business, contact MarrDigital to increase your online presence as an estate agent.

9. Invest in Search Engine Optimisation - SEO

Building a great web presence using SEO should be viewed as a long-term investment, getting targeted traffic to your website from local vendors and buyers provided a great ROI. It's good to remember that your competitors may be using SEO to dominate local search results. A good SEO company can examine the competition identify both strengths and weaknesses and create to create a realistic strategy. Local SEO really does come into its own for most estate agencies it is the process of optimizing an estate agency business, for a search query that is location-specific. Google (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results to show the user. So when someone performs a local search for an estate agent near me or estate agents in Berkshire the search engine will display local businesses relevant to their location. Local Search Results on Google A local search result combines two main parts (or opportunities) for a local business:
  1. Organic Search Results - The website
  2. Local Pack - Google My Business (GMB)

Local Search Results on Google

A local search result combines two main parts (or opportunities) for a local business:
  1. Organic Search Results - The website
  2. Local Pack - Google My Business (GMB)
Users can also search for results in a different location by adding in a local area qualifier, like "Hotels in London". Other positions (opportunities) include Ads, Images, One Box, and, of course, users searching specifically in Local Finder and Maps. Typical search results are made up of Local Pack (Google My Business) and Organic Results (websites). A local search strategy can include multiple aspects to increase business visibility. This can include:
  • Paid Ads - Above the Local Pack
  • GMB - The Local Pack
  • Organic - Below the Local Pack

10. Grow Google My Business Presence

Google My Business provides highly visible estate agency branding directly in search results. Google is also increasing options for users to interact with the businesses directly from search results via your Google My Business page with the following options:
  • Booking Appointments
  • Requesting Quotes
  • Messaging Directly
Without a GMB page, estate agents may miss half of the opportunities in a local search result and the local pack.

The Best Estate Agents

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Estate Agents Marketing

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Kitchen Companies listed in Wokingham by MarrDigital We list all the best kitchen companies in Wokingham Berkshire. We also provide advice and tips about buying a quality kitchen. Kitchen building and remodelling is an expensive and time-consuming process. Since the kitchen is the most used area of the house, it is also subject to the most wear and tear. As a result, the kitchen needs to be designed with high-quality, hardy materials that can withstand the passing of time. Kitchen builds also involve high costs related to fixtures and appliances. An experienced designer can help you get the best value for your money. Here, we have compiled a list of the best kitchen companies in Wokingham, Berkshire, that you can hire for all your kitchen design needs.

Our list of Kitchen Companies in Wokingham

Wokingham Kitchen Companies

Zara Kitchen Design

Zara Kitchen Design Wokingham has been in business for over 20 years and has consistently 5-star customer reviews. The family-run company is also a Master Partner for NEFF Appliances and collaborates with leading brands.

Little Earth Design

A kitchen and fitted furniture company with a focus on local and sustainable design. They provide bespoke cabinetry, renovation, bespoke pantry, amongst many other design services. Little Earth Design has been ranked in Houzz best of 2020 and 2021 list.

Designs For Living

Designs for Living was established in 1922 and is a great choice for bespoke kitchen designs.

Howdens

Howdens is a multinational company with branches around the UK. In addition to providing kitchens fixtures, cabinets, hardware and appliances, it also provides modular, fitted kitchens in various designs.

Dalio Kitchens

Wokingham based company with a huge range of products. Dalio provides a full range of services for a kitchen build. The best part is the products are all made in the UK and affordably priced.

Exact Kitchens Wokingham

The family-based Exact Kitchens was founded in 1981 and provide a full range of services, from kitchen design to plumbing, electrical and installation.

Optiplan Kitchens

Optiplan describes itself as a leader in the UK with over 32 years of experience in designing bespoke kitchens. They work with some of the leading suppliers in kitchen appliances like Bosch, Blanco, AEG and provide a unique, handcrafted touch to every space.

Redwood Kitchens

Redwood Kitchens is run by Colin Tomkins, who has been providing specialised kitchen design services since 2002. They pride themselves on designing affordable spaces customised to your needs.

Star Kitchens

Star Kitchens provide specialised design services, as well as a full range of services, including design, tiling, flooring, plumbing, electrical and gas installation.

Orchard Kitchens

The family-run Orchard Kitchens provide full design services. They have over 20 years of experience. They provide service in Surrey, Middlesex, Berkshire, Buckinghamshire and Hampshire.

Applewood Kitchens

Applewood Kitchens have over 50 years of experience in providing bespoke kitchen designs. They provide a 10-year guarantee for their services.

Kitchens with Islands

All kitchen companies in Wokingham will tell you that Kitchen Islands are the centrepiece of a kitchen. A high-quality island with durable materials and ample working space sets the tone for the rest of the kitchen. Not only is a kitchen island an extremely functional piece of furniture, but it also acts as a beautiful focal point. And there are endless options for customisation. Choose a sleek, industrial-style metal island for a bachelor space. Or go for a rustic, country-style vibe for a family kitchen. Some of the materials you can work with are granite with a walnut base or marble with a lacquer base. You can choose to have cabinetry below the kitchen island. Or leave the base solid and bare for a cleaner finish. The best part of a kitchen island is its multi-functionality. You can use a kitchen island for displaying your favourite décor products like baskets and crockery. You can also use it as a breakfast table. If you are short on counter space, a kitchen island can also be used for prep work. How to choose a Kitchen Island There are a few things you must keep in mind while choosing a kitchen island. The first is optimising space. If you have a small, compact kitchen, an island is perhaps not the best option for you. Kitchen islands work best in spaces that have a lot of moving room. Think of functionality when choosing materials for the top of the island. Butcher block is great for chopping food, and stainless steel is more durable. Consider your individual needs when designing a kitchen island. If you are going to use it as a breakfast spot, make sure the height is comfortable and there is adequate legroom for seating. Kitchens for small spaces Kitchen designs for small spaces must focus on furniture that does double or triple duty, less clutter and cleaner details. Check out some of our tips for maximising small kitchen space:
  •  Instead of a heavy, stationary kitchen island, consider investing in a rolling cart with open shelving. Open shelving also helps to give the illusion of space.
  • Maximize vertical space by stacking shelving on the wall for storage and display.
  • Go for simplicity and keep to the basics. Use white paint and simple fixtures that don’t distract the eye. This will help the space feel expansive and airy.
  • Open cabinetry - in a small kitchen, open shelving is the way to go.
  • Hang cookware from the ceiling. This can act as an aesthetic statement and also save precious counter space.
  • Use small appliances that don’t take up counter space. A cluttered counter makes the room appear smaller.
  • Add on counter space by using a makeshift sink cover. You can buy a sink with a cover or create your own custom worktop.
  • Get a mirrored backsplash to give the illusion of space. Mirror throw light around and help to open a space up.

Why are kitchens so expensive?

There are many reasons why a kitchen is the most expensive place in a house. However, the good news is that kitchen builds also add the most to the resale value of a house. The size of a kitchen can significantly impact the cost of the build. The quality of finishing and appliances also impact the kitchen costs depending on the kind of flooring and countertops you use.

What are the costs of a kitchen?

Kitchen building involves many costs. We have broken down the different areas where you may need to spend money: Designer/contractor You can always build a kitchen yourself with the help of YouTube or online tutorials, going with DIY fixtures and cabinets. However, if you do decide to use a designer, you may have to shell big bucks. A custom kitchen design could cost you anywhere from £18000 to 50000. But this may well be worth it as hiring a designer will give you multiple options for creating a bespoke space unique to you. In addition, you will be assured of top quality and efficient functionality of fixtures and appliances.

Kitchen Flooring

Flooring choice can really add to the cost of your kitchen build. Hardwood, for example, is one of the expensive flooring choices. However, hardwood is durable, which means more value for money in the long run. If you are looking for affordability, vinyl and laminate are the flooring options you should go for. They are also low maintenance and water-resistant. The cost of flooring will also include an installation charge for removing old flooring, and extra costs if your space has difficult angles that are labour and time-intensive.

Cabinetry

Cabinetry takes up 20-40% of the kitchen budget, which is a pretty significant amount. But you can choose simpler cabinets or open shelving to cut down costs. The cost of the materials used in the cabinet will impact the overall cost. Solid wood cabinets, for example, will be more expensive than cabinets made from plywood and MDF. Custom cabinets designed to your unique specifications with bespoke features will add extra along with labour and installation costs.

Kitchen Countertops

As countertops are the most visible part of a kitchen, along with the backsplash, it makes sense to spend a little more on choosing top quality materials and scrimp elsewhere. Countertops take anywhere between 10-30% of the total kitchen build cost.

Kitchen Appliances

High-end appliances will cost you more than mid-range appliances. All new stainless steel appliances will add to the build over second-hand appliances with some wear. Appliances take up around 10-20% of the kitchen build. Think of your exact needs and budget accordingly. You will need the four top stove for a family kitchen. But as a bachelor, you can scrimp on a high tech stove and oven. Similarly, the dishwasher size will depend on your family size and the size of your space. This will also impact its cost.

Labour Costs

Labour will include flooring and cabinet installers, plumbers and electricians. The more elaborate your design, the more labour you will need to hire and for a longer time, thus adding to your overall kitchen build cost.

Kitchen Worktops

The truth is that Kitchen companies in Wokingham all get asked for advice and tips about kitchen worktops. A kitchen worktop serves many purposes. Most commonly, it is used for prep work. However, some people chose a worktop for purely ornamental purposes. Your specific need will determine the material choice that is best for your worktop. A stainless steel worktop is best for a heavy-duty commercial kitchen that experiences a lot of wear and tear. Also, if you want to make a statement in your home kitchen. You can also go for the more unusual brass or copper worktop. Brass and copper are also anti-bacterial, so they are perfect for a kitchen space where hygiene is of prime importance. Is wood a good material to use as a kitchen worktop? Oak is a solid choice for a rustic-style family kitchen. A wood worktop is also ideal for prep work. Keep in mind, though, that wood is extremely sensitive to heat and water. So, you will have to be careful while placing hot pots and pans. Stone and granite are the best choices for a family with children as they are extremely hardy and resistant to heat. Same for laminate which is affordable and easy to clean and install. For a truly luxurious look, marble is the en vogue choice. However, marble is susceptible to staining, so maintaining the finish will cost you some extra dough. Increasing the online presence for Kitchen Companies in Wokingham  We are a digital marketing company based in Wokingham Berkshire and work with kitchen companies to ensure a better online presence. 
Kitchen Companies in Wokingham Berkshire